Directmatches -a Review of this Social Networking Website and Business Opportunity

Perhaps you’ve heard of this Social Networking service Directmatches. Here is my review of the service from perhaps a different perspective.

Recently I was introduced to the social networking site Directmatches or if you prefer. This is a site that allows you to meet people who may share your interests as well as business network with other people.

Here is my perspective on the site. First let me say I think the site is a great concept. There is a free side, which has limited functionality and allows you to meet potential prospects who may be interested in your business opportunity. And there is a paid side which allows you as they say to earn up to $12,000 per week by recruiting other people interested in this paid service.
First let me say I’m not here to recruit people for this program.

I personally don’t have the highest opinion of a concept that caps your pay, however, that’s another discussion.

Now here’s what I noticed within the first 24 hours of signing up. Now much of this may have been the profile I listed – 13 years internet marketing and network marketing experience with a great deal of success. But anyway I received numerous offers of people wanting to coach me on how to have success in network marketing and a home business. Now there is just something wrong with someone who’s had very little success of their own wanting to teach others how to have success.

Now how do I know these were unsuccessful people contacting me.

First they didn’t even bother to take 30 seconds to read my profile, if they had they wouldn’t have said things like “perhaps you’ve been frustrated by lack of success in the past, well I have a solution!”

Second because of their amatuerish approach. (This could almost have been lumped in with reason one above, but I made it separate.) Before they’ve even had a chance to meet me they’re trying to get me to join their program.

Third because they did nothing to standout from the others. The people contacting me was almost like a mob of people shouting -join my program, and trying to shout louder than the other guy. Actually I see this same thing over and over, not just in Directmatches. To be really successful in the home business field of network marketing you must be able to show the people you are recruiting how you personally can be of benefit to them in your program. After all this is only right, if they are going to help you make money you must consider how you can benefit them, creating a win-win scenario.

Most successful people will endeavor to set themselves apart from the masses. (There’s a clue here why they’re successful) Of all the people in Directmatches that contacted me, none of them gave me any specific information of how I would benefit from working with them. It was all third party stuff like many of them wanted me to read this 10 Step to Success ebook and they would say “Now they know it wasn’t there fault for not being successful previously – that they were lied to.” That is in my opinion a cop out and a marketing ploy on the part of the people who wrote the ebook. People never want to accept that they failed on account of themselves, and it was no one elses fault. The point here is I didn’t need them specifically to get the ebook, if I wanted it – I had my pick of dozens of people offering me this same ebook. So as someone with a track record of success I’m going to make the best decision for myself, which is getting it from that person who provides me with the unique benefits that give me the best chance of success .

The point is none of these people that approached me offered me anything to set themselves apart from the other dozen or so people who contacted me about the same success ebook. That’s insanity, they all claimed they now knew how to be successful and even offered to coach me and yet not a one of them said anything about how they could provide value to me to separate themselves from the herd. One of the cardinal rules of marketing is to get noticed above the competition.

So what is my ultimate opinion of Directmatches - it can be worthwhile but only if you take the time to figure out how you’re going to standout and offer unique advantages over all the other people in Directmatches trying to recruit people.

So here’s my Success Tip:

At the heart of any marketing program it’s pretty simple – offer a competitive advantage over the competition. When trying to recruit for home businesses on offer specific, defined tangable benefits that the other guy competition isn’t offering.


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New- Germany – Austria GoChi Goji Juice – Note: GoChi Goji Juice is being introduced into Germany and Austria in April 2008. This is an excellent opportunity to be in on the ground floor of an excellent business opportunity. Click on the link above.

Analyzing Home Business, MLM and Get Rich Quick Schemes.

In this blog post we’re going to analyze some of the rich quick home business offers and what I like to call “sucker pages”.

What to look for in an ad or webpages that you might want to be real cautious about:

It might start off with a headline that reads like:

“Yes, You Can Steal These Closely Guarded Internet Marketing or Home Business, etc Marketing Secrets”

Of course this is to get you to believe you’re getting a real deal – try to actually steal from the person saying this and see how long they’re friends with you. Of course what they really mean is the $1197 price tag for their product is a real steal.

Then they might follow in their ad with something like this-

By Legally copying our system to earn from hundreds to thousands a day within (pick a number) 10 days, no let’s make it a week. Oh and because we don’t want to work too hard let’s say – 99% no 100% on autopilot. Heck the only work required is to get those checks out of the mailbox.

Now why is this done – simple because who doesn’t want to make a lot of money, real fast with little effort. Or let’s just say “Get Rich Quick”

I’ll tell you – I get real offended when I see the following statement, which is used often-

“First of all this is NOT: Multi-Level-Marketing, or some risky investment strategy, nor is it some lotion, potion or pill. Nope this is a real business you will be proud of…”

…and here’s why. It trashes Network Marketing, even though every successful business uses a variation of the Network Marketing model. If you’re someone who thinks Network Marketing or MLM is stupid or a scam you need to view the following video on the following webpage”

Brilliant Compensation movie. It’s about 20 minutes or so on the following webpage.

In addition that statement infers that lotion, potions and pills are not a real business and yet you can trust them because their business is real. Come on the nutrition business is a huge, multi-billions of dollars business and one of the fastest growing today. And you want me to believe that’s not a real business. And of course don’t tell the people that make hand lotion, skin lotions, sun tan lotions, shampoos and conditioners that theirs is not a real business.

Here’s an example of a typical fine print disclaimer on one of these “make big money fast” webpages.
EARNINGS DISCLAIMER: There is no guarantee that you will earn any money using the techniques and ideas provided. Examples shown are not to be interpreted as a promise or guarantee of earnings. Earning potential is entirely dependent on the person using the provided information ideas and the techniques. We do not claim this to be a get rich quick scheme. We cannot guarantee your success or income level. The information contained in this product is for your personal entertainment purposes only.
Let’s analzye this - they say in the disclaimer that’s it’s not a get rich quick scheme and yet all through their webpage promotion are testimonies where so and so is making all this money after only 30 or 90 days using their product. Okay if it’s not a get rich quick scheme than it’s a case of deceptive advertising or a purposeful attempt to deceive.
Now don’t get me wrong I’m certainly not against home business, however I think you’re better off looking for an opportunity that under promises and over delivers than something with a bunch of hype.

Here’s something else these get rich quick webpages are famous for they often make claims like:
And here’s the best part you will NEVER…

  • have to create products or carry inventory.
  • have to learn or acquire any technical expertise or become computer literate.
  • have to talk to any customers by phone or in person.
  • have to communicate by email customers.
  • have to interact with customers or do any prospect follow-up.
  • have to contact your friends and family.

The point is this – there are plenty of legitimate home businesses, which don’t require you stock an inventory or become a computer whiz. And sure we can get help with customers, however if you want a successful home business you’re going to have to get your feet dirty so to speak. You can’t avoid customers. Would you want to deal with a business that you couldn’t talk to anyone or email anyone? Of course not so how are you going to create a successful business without any customer interaction?

The point is these are all statements that appeal to many people’s lottery, lazy mentality.
We all have this it’s just that successful people are able to overcome their lazy side. After all who wouldn’t want to make a lot of money fast with virtually no effort involved. I know I would, but I also know that until robots can actually think and do everything man is capable of doing this will never happen. It’s only a dream and face it – the guy selling this product is not going to make nearly as many sales if he told you a successful home business was a lot of work.
I’m not going to BS or sugarcoat this – a successful home business is a lot of work and truly lazy people most likely will never succeed on a home business. However, there are a lot of tools, tips and information that can make success much easier. I didn’t say easy – I said easier. Most people won’t cut it in their own home business, but to those who do the rewards in terms of accomplishment and lifestyle are well worth it.
My goal is not to help everyone be successful in a home business. I can’t do that, but I can greatly help the willing be much more successful than they otherwise would be or much faster.

More Resource Information:

Analyzing Product Skeptics

Strategies and Solutions Employed By the Top Internet Marketers in the World

Plans on How to Start a Home Business.

In this our first post on this new blog we’re going to refer to a previous post on this subject of starting a home business. However, I also want to bring you some new information in this regard.

As you may know the home business arena is becoming more and more competitive. As people look to become more financially secure in today’s environment more and more people are looking to start a home business..

One valuable tip I would like to leave you whether you are looking for a home business or are already involved. That is this - will a person in this home business acquire additional useful skills that they can apply outside their business and in the future even if they were to eventually quit the business?

For example learning various aspects of internet marketing.

More information on starting a home business – Click Here!